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When you share free content, you are building trust with your potential customers. This trust will only grow if you continue to provide quality content that is valuable and helpful. In the short term, this will generate more awareness for your brand and your products and services. However, in the medium and long term, providing quality free content will always generate new customers as they move into a position where they are ready for them. As I've written about before, where your audience is in their own journey is the biggest factor to whether they will purchase any of your paid services. Offering free content ensures they will remain engaged with your brand until they reach that point. You can read more about this "Customer Journey" in my other post about the "Buyers Pyramid"

For endurance coaches, there is are many types of content you could use to generate trust. Today I'm going to focus on sharing free workouts.

Sharing free workouts is popular with coaches for good reason and you'll often see coaches regularly sharing something like the "Workout of the Week" on social media. Workouts are great for free content because they are well targeted at people in your audience who are likely to be good customers. They are also likely to be attractive to potential customers who don't currently have a structured training program and are progressing toward the point where they need some extra help in their training. Starting with one-off workouts that are interesting, enjoyable and effective is a great way to bring them closer to becoming a customer in a way that is genuine and mutually beneficial.

Want to be able to share workouts like this yourself? Signup for a free trial on Training Tilt here